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Overview
All-time ad performance and conversion metrics
Headline Numbers
Total Leads
0
Onboarding Rate
0%
Onboarded Clients
0
Cost / Onboarded
£0
Overall Revenue
£0
Ad-Lead Revenue
£0
—
Ad Performance
Spend
£0
Reach
0
Impressions
0
Unique Clicks
0
Cost / Lead
£0
Spend & leads over time
Daily spend (£, bars) with leads booked (line)
Click → Lead rate
% of unique clicks that convert to a booked call
0%
—
Unique CTR
Unique clicks ÷ impressions
0%
Lead Source Split
Where your leads actually come from — paid ads vs organic/direct
Onboarded Source Split
Of clients who actually onboarded — how many came from ads vs organic
Sales Funnel
All-time pipeline — from booked call to onboarded client
Conversion Rates
First Call Show Rate
0%
—
No Show / Cancelled
0%
—
% to Second Call
0%
—
Onboarding Rate
0%
—
Revenue Impact
Onboarded Clients
0
Avg LTV per Client
£0
Set in CONFIG
Est. Total Revenue
£0
Cost per Onboarded
£0
ROAS
0x
Revenue ÷ Spend
Leads booked over time
Daily count of new leads entering the funnel
Pipeline Funnel
Stage-by-stage conversion
Recent leads
Last 15 leads from your pipeline
| Date | Name | Source | Campaign | Stage | Last Updated |
|---|
Ad Performance
Per-ad breakdown — spend, leads, and onboarding by individual ad
Top Performers
Best Ad (by Onboarded)
—
—
Lowest CPO Ad
—
—
Highest CTR Ad
—
—
Total Ads Running
0
across campaigns
Full Ad Breakdown
Every ad with spend, leads, funnel conversion, and onboarding. Sorted by Onboarded count.
| Ad Name | Campaign | Spend | Impressions | Reach | Clicks | CTR | Leads | 1st Show % | 2nd Call % | Onboarded | Onbd % | CPL | CPO |
|---|
Demographics
Who's seeing your ads and who actually engages
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Reach by age × gender
Stacked — who's seeing your ads
Male
Female
Unknown
Reach share by gender
Of total reached audience
CTR by demographic
Who actually clicks — sorted high to low
Spend by age × gender
Where the money is actually going