Loading live data from Google Sheets…
Overview
All-time ad performance and conversion metrics
Headline Numbers
Total Leads
0
Onboarding Rate
0%
Onboarded Clients
0
Cost / Onboarded
£0
Overall Revenue
£0
—
Ad-Lead Revenue
£0
—
Client Insights
Deal Type Mix
—
no deal types yet
Avg Projects / Client
—
lifetime, per onboarded client
Avg Properties / 1st Deal
—
size of typical first deal
Avg Initial Investment
—
paid at onboarding
Ad Performance
Spend
£0
Reach
0
Impressions
0
Unique Clicks
0
Cost / Lead
£0
Spend & leads over time
Daily spend (£, bars) with leads booked (line)
Click → Lead rate
% of unique clicks that convert to a booked call
0%
—
Unique CTR
Unique clicks ÷ impressions
0%
Lead Source · confirmed vs estimated
Solid = confirmed from UTMs (the floor). Striped = could also be from ads, up to Meta's count (the ceiling). Gold = organic / direct.
Onboarded Source · confirmed vs estimated
Solid = confirmed ad clients from UTMs. Striped = estimated extra, scaled from your lead ad-mix (Meta can't see onboarding). Gold = organic.
Acquisitions
Deals progressed across regions · a deal counts when a new card reaches a proceeding stage · loading…
Headline Numbers
Deals Progressed
0
in selected window
Avg per Month
0
since tracking began
Best Month
—
—
Worst Month
—
—
Deals progressed by month
Monthly count · Overview shows both regions stacked
Strategy split
BTL vs BRR vs Flip · share of progressed deals
Recent progressed deals
Newest first
| Date | Deal | Region | Strategy | Source |
|---|
Sales Funnel
All-time pipeline · from booked call to onboarded client
Conversion Rates
1st Call Show Rate
0%
—
No-Show Rate
0%
—
In Follow Up
0%
—
Disqualified Rate
0%
—
% to 2nd Call
0%
—
Onboarding Rate
0%
—
Revenue Impact
Onboarded Clients
0
Avg LTV per Client
£0
From LTV tab
Est. Total Revenue
£0
Cost per Onboarded
£0
ROAS
0x
Revenue ÷ Spend
Leads booked over time
Daily count of new leads entering the funnel
Pipeline Funnel
Stage-by-stage conversion
Recent leads
Last 15 leads from your pipeline
| Date | Name | Source | Campaign | Stage | Last Updated |
|---|
Marketing Overview
Compiled across every channel · all channels live · per-channel lead attribution fills in as your UTM links get traffic
Headline Numbers
Total Leads
0
all sources, this range
Ad-Sourced Leads
0
from paid ads
Organic Leads
0
not from paid ads
Content Reach
—
Meta + YouTube + Instagram
Where leads come from
Share of leads by channel, bucketed by UTM source.
Reach by channel
Audience reached across each channel · live
Channel summary
Key metrics per channel at a glance
| Channel | Reach | Leads | Engagement | Status |
|---|
Link clicks → booking · GA4
Clicks on your UTM-tagged links (Instagram bio, YouTube, captions) that land on your funnel, and how many became booked calls.
Link clicks
—
GA4 sessions · this range
Click → booking
—
Awaiting GA4 data — clicks appear here once your UTM links get traffic.
Clicks by source
Ad Performance
Per-ad breakdown · spend, leads, and onboarding by individual ad
Top Performers
Best Ad (by Onboarded)
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—
Lowest CPO Ad
—
—
Highest CTR Ad
—
—
Total Ads Running
0
across campaigns
All Time · Meta Ad Stats
Totals across your selected date range · what Meta reported.
Spend
£0
Reach
0
Impressions
0
Clicks
0
Appointments
0
Meta-attributed
Cost / Appt
—
All Time · By UTM (CRM Pipeline)
Ad spend from Meta, paired with the leads in your pipeline tagged with a paid-ad UTM source.
Spend
£0
Reach
0
Impressions
0
Clicks
0
Ad Leads
0
UTM-tagged
Cost / Lead
—
—
Last 7 Days · Meta Ad Stats
Straight from the Meta campaign sheet · what the ad platform itself reports.
Spend
£0
Reach
0
Impressions
0
Clicks
0
Appointments
0
Meta-attributed
Cost / Appt
—
Last 7 Days · By UTM (CRM Pipeline)
Ad spend from Meta, paired with the leads in your pipeline tagged with a paid-ad UTM source.
Spend
£0
Reach
0
Impressions
0
Clicks
0
Ad Leads
0
UTM-tagged
Cost / Lead
—
—
Full Ad Breakdown · according to UTMs
Leads, 1st/2nd-call shows and onboarding come from your UTM-tagged pipeline data, not Meta. Spend, reach and clicks come from Meta. Sorted by Onboarded count.
| Ad Name | Campaign | Spend | Impressions | Reach | Clicks | CTR | Meta Appts | Leads | 1st Show % | 2nd Call % | Onboarded | Onbd % | CPL | CPO |
|---|
Demographics
Who's seeing your ads and who actually engages
Loading insights…
Reach by age × gender
Stacked · who's seeing your ads
Male
Female
Unknown
Reach share by gender
Of total reached audience
CTR by demographic
Who actually clicks · sorted high to low
Spend by age × gender
Where the money is actually going
YouTube Overview
Channel at a glance, split into Short-form vs Long-form · live data · filtered by the date picker
Headline Numbers
Total Views
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Watch Time
—
Net Subscribers
—
Videos Published
—
Channel trends
Total channel views
Daily · selected window
Subscribers gained
Daily · selected window
Short-form vs Long-form
Views split
Share of total views by format
—
Shorts
Short-form —
Long-form —
Head-to-head
Key metrics by format
| Metric | Short-form | Long-form |
|---|---|---|
| Views | — | — |
| Watch time (hrs) | — | — |
| Avg % viewed | — | — |
| Net subscribers | — | — |
| Engagements | — | — |
YouTube · Long-form
Performance for your standard (long) videos · live data · filtered by the date picker
Headline Numbers
Views
—
Watch Time
—
Avg % Viewed
—
Net Subscribers
—
Engagement
Likes
—
Comments
—
Shares
—
Videos Published
—
Views over time
Daily views · selected window
Best video · all time
12:48
How I'd Invest £50k in Property Today
6.8× your average video's views
96.5k
Views
4.1k
Likes
49%
Avg %
3 most recent · views & likes
Newest long-form uploads · hover for exact numbers
YouTube · Short-form
Performance for your Shorts · live data · filtered by the date picker
Headline Numbers
Views
—
Watch Time
—
Avg % Viewed
—
Net Subscribers
—
Engagement
Likes
—
Comments
—
Shares
—
Shorts Posted
—
Views over time
Daily views · selected window
Best Short · all time
0:38
£0 to first deal in 90 days
20× your average Short's views
1.24M
Views
58k
Likes
78%
Avg %
3 most recent · views & likes
Newest Shorts · hover for exact numbers
Audience & discovery
Who's watching, where they are, and how they find you (channel-wide) · geography & traffic are live · age/gender & new-vs-returning are sample until your audience grows
Top age group
25–34
33% of views
Gender split
66 / 34
male / female
Top country
United Kingdom
71% of views
Returning viewers
38%
vs new · sample
Age & gender
Share of views
MaleFemale
18–2418%
25–3433%
35–4427%
45–5414%
55+8%
Core audience is men 25–44 (40% of all views).
Traffic sources
How people find your videos
Top countries
Share of views
New vs returning
Viewer type · sample
Instagram Overview
Account at a glance, Reels and Posts blended · sample data, not yet connected
Headline Numbers
Total Reach
—
reels + posts
Total Views
—
plays + post views
Total Engagement
—
likes + comments + shares + saves
Posts Published
—
reels · posts
Trends
Reach over time
By month · selected window
Engagement over time
By month · selected window
Reels vs Posts
Reach split
Share of total reach by format
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Reels
Reels —
Posts —
—
Head-to-head
Key metrics by format
| Metric | Reels | Posts |
|---|---|---|
| Reach | — | — |
| Views | — | — |
| Avg reach / post | — | — |
| Engagement | — | — |
| Engagement rate | — | — |
Instagram · Reels
Reels performance · loading…
Headline Numbers
Reels Views
284k
Reach
196k
Saves
4,120
Reels Posted
18
Engagement
Likes
18.6k
Shares
5,240
Comments
980
Engagement Rate
6.2%
Best Reel
—
—
—
Views
—
Reach
—
Likes
5 most recent reels · views & likes
Oldest to newest, left to right · hover for exact numbers
Instagram · Posts
Feed posts performance · loading…
Headline Numbers
Post Reach
88k
Likes
9,450
Saves
1,760
Posts Published
14
Engagement
Comments
620
Profile Visits
3,210
Engagement Rate
4.1%
New Follows
280
Best Post
—
—
—
Views
—
Reach
—
Likes
5 most recent posts · views & likes
Oldest to newest, left to right · hover for exact numbers