Eastley Estates · Performance Dashboard

Overview

All-time ad performance and conversion metrics

Headline Numbers

Total Leads

Onboarding Rate

Onboarded Clients

Cost / Onboarded

£0

Overall Revenue

£0

Ad-Lead Revenue

£0

—

Client Insights

Deal Type Mix

—

no deal types yet

Avg Projects / Client

—

lifetime, per onboarded client

Avg Properties / 1st Deal

—

size of typical first deal

Avg Initial Investment

—

paid at onboarding

Ad Performance

Spend

£0

Reach

Impressions

Unique Clicks

Cost / Lead

£0

Spend & leads over time

Daily spend (£, bars) with leads booked (line)

Click → Lead rate

% of unique clicks that convert to a booked call

—

Unique CTR

Unique clicks ÷ impressions

Lead Source · confirmed vs estimated

Solid = confirmed from UTMs (the floor). Striped = could also be from ads, up to Meta's count (the ceiling). Gold = organic / direct.

Onboarded Source · confirmed vs estimated

Solid = confirmed ad clients from UTMs. Striped = estimated extra, scaled from your lead ad-mix (Meta can't see onboarding). Gold = organic.

Acquisitions

Deals progressed across regions · a deal counts when a new card reaches a proceeding stage · loading…

Headline Numbers

Deals Progressed

in selected window

Avg per Month

since tracking began

Best Month

—

Worst Month

—

Deals progressed by month

Monthly count · Overview shows both regions stacked

Strategy split

BTL vs BRR vs Flip · share of progressed deals

Recent progressed deals

Newest first

Date	Deal	Region	Strategy	Source

Sales Funnel

All-time pipeline · from booked call to onboarded client

Conversion Rates

1st Call Show Rate

—

No-Show Rate

—

In Follow Up

—

Disqualified Rate

—

% to 2nd Call

—

Onboarding Rate

—

Revenue Impact

Onboarded Clients

Avg LTV per Client

£0

From LTV tab

Est. Total Revenue

£0

Cost per Onboarded

£0

ROAS

Revenue ÷ Spend

Leads booked over time

Daily count of new leads entering the funnel

Pipeline Funnel

Stage-by-stage conversion

Recent leads

Last 15 leads from your pipeline

Date	Name	Source	Campaign	Stage	Last Updated

Marketing Overview

Compiled across every channel · all channels live · per-channel lead attribution fills in as your UTM links get traffic

Headline Numbers

Total Leads

all sources, this range

Ad-Sourced Leads

from paid ads

Organic Leads

not from paid ads

Content Reach

—

Meta + YouTube + Instagram

Where leads come from

Share of leads by channel, bucketed by UTM source.

Reach by channel

Audience reached across each channel · live

Channel summary

Key metrics per channel at a glance

Channel	Reach	Leads	Engagement	Status

Link clicks → booking · GA4

Clicks on your UTM-tagged links (Instagram bio, YouTube, captions) that land on your funnel, and how many became booked calls.

Link clicks

—

GA4 sessions · this range

Click → booking

—

Awaiting GA4 data — clicks appear here once your UTM links get traffic.

Clicks by source

Ad Performance

Per-ad breakdown · spend, leads, and onboarding by individual ad

Top Performers

Best Ad (by Onboarded)

—

Lowest CPO Ad

—

Highest CTR Ad

—

Total Ads Running

across campaigns

All Time · Meta Ad Stats

Totals across your selected date range · what Meta reported.

Spend

£0

Reach

Impressions

Clicks

Appointments

Meta-attributed

Cost / Appt

—

All Time · By UTM (CRM Pipeline)

Ad spend from Meta, paired with the leads in your pipeline tagged with a paid-ad UTM source.

Spend

£0

Reach

Impressions

Clicks

Ad Leads

UTM-tagged

Cost / Lead

—

Last 7 Days · Meta Ad Stats

Straight from the Meta campaign sheet · what the ad platform itself reports.

Spend

£0

Reach

Impressions

Clicks

Appointments

Meta-attributed

Cost / Appt

—

Last 7 Days · By UTM (CRM Pipeline)

Ad spend from Meta, paired with the leads in your pipeline tagged with a paid-ad UTM source.

Spend

£0

Reach

Impressions

Clicks

Ad Leads

UTM-tagged

Cost / Lead

—

Full Ad Breakdown · according to UTMs

Leads, 1st/2nd-call shows and onboarding come from your UTM-tagged pipeline data, not Meta. Spend, reach and clicks come from Meta. Sorted by Onboarded count.

Ad Name	Campaign	Spend	Impressions	Reach	Clicks	CTR	Meta Appts	Leads	1st Show %	2nd Call %	Onboarded	Onbd %	CPL	CPO

Demographics

Who's seeing your ads and who actually engages

Loading insights…

Reach by age × gender

Stacked · who's seeing your ads

Male Female Unknown

Reach share by gender

Of total reached audience

CTR by demographic

Who actually clicks · sorted high to low

Spend by age × gender

Where the money is actually going

YouTube Overview

Channel at a glance, split into Short-form vs Long-form · live data · filtered by the date picker

Headline Numbers

Total Views

650,400

▲ 22% vs prev 12 wks

Watch Time

3,320 hrs

▲ 18% vs prev 12 wks

Net Subscribers

+838

gained 902 · lost 64

Videos Published

22 shorts · 6 long

Channel trends

Total channel views

Daily · selected window

Subscribers gained

Daily · selected window

Short-form vs Long-form

Views split

Share of total views by format

94%

Shorts

Short-form 612,000

Long-form 38,400

Shorts pull 16× the views of long-form, while long-form leads total watch time (2,140 vs 1,180 hrs).

Head-to-head

Key metrics by format

Metric	Short-form	Long-form
Views	612,000	38,400
Watch time (hrs)	1,180	2,140
Avg % viewed	68%	41%
Net subscribers	+540	+298
Engagements	29,320	2,220

YouTube · Long-form

Performance for your standard (long) videos · live data · filtered by the date picker

Headline Numbers

Views

38,400

Watch Time

2,140 hrs

Avg % Viewed

41%

Net Subscribers

+298

Engagement

Likes

1,820

Comments

240

160

Videos Published

Views over time

Daily views · selected window

Best video · all time

12:48

How I'd Invest £50k in Property Today

Published 3 Mar 2026 · long-form

6.8× your average video's views

96.5k

Views

4.1k

Likes

49%

Avg %

3 most recent · views & likes

Newest long-form uploads · hover for exact numbers

YouTube · Short-form

Performance for your Shorts · live data · filtered by the date picker

Headline Numbers

Views

612,000

Watch Time

1,180 hrs

Avg % Viewed

68%

Net Subscribers

+540

Engagement

Likes

24,800

Comments

1,120

3,400

Shorts Posted

Views over time

Daily views · selected window

Best Short · all time

0:38

£0 to first deal in 90 days

Posted 18 Feb 2026 · Short

20× your average Short's views

1.24M

Views

58k

Likes

78%

Avg %

3 most recent · views & likes

Newest Shorts · hover for exact numbers

Audience & discovery

Who's watching, where they are, and how they find you (channel-wide) · geography & traffic are live · age/gender & new-vs-returning are sample until your audience grows

Top age group

25–34

33% of views

Gender split

66 / 34

male / female

Top country

United Kingdom

71% of views

Returning viewers

38%

vs new · sample

Age & gender

Share of views

MaleFemale

18–24

18%

25–34

33%

35–44

27%

45–54

14%

55+

Core audience is men 25–44 (40% of all views).

Traffic sources

How people find your videos

Shorts feed58%

YouTube search14%

Top countries

Share of views

United Kingdom71%

Ireland6%

United States5%

Australia4%

UAE3%

New vs returning

Viewer type · sample

Instagram Overview

Account at a glance, Reels and Posts blended · sample data, not yet connected

Headline Numbers

Total Reach

—

reels + posts

Total Views

—

plays + post views

Total Engagement

—

likes + comments + shares + saves

Posts Published

—

reels · posts

Trends

Reach over time

By month · selected window

Engagement over time

By month · selected window

Reels vs Posts

Reach split

Share of total reach by format

—

Reels

Reels —

Posts —

—

Head-to-head

Key metrics by format

Metric	Reels	Posts
Reach	—	—
Views	—	—
Avg reach / post	—	—
Engagement	—	—
Engagement rate	—	—

Instagram · Reels

Reels performance · loading…

Headline Numbers

Reels Views

284k

Reach

196k

Saves

4,120

Reels Posted

Engagement

Likes

18.6k

5,240

Comments

980

Engagement Rate

6.2%

Best Reel

—

Views

—

Reach

—

Likes

5 most recent reels · views & likes

Oldest to newest, left to right · hover for exact numbers

Instagram · Posts

Feed posts performance · loading…

Headline Numbers

Post Reach

88k

Likes

9,450

Saves

1,760

Posts Published

Engagement

Comments

620

Profile Visits

3,210

Engagement Rate

4.1%

New Follows

280

Best Post

—

Views

—

Reach

—

Likes

5 most recent posts · views & likes

Oldest to newest, left to right · hover for exact numbers

Division performance, at a glance

Overview

Spend & leads over time

Click → Lead rate

Unique CTR

Lead Source · confirmed vs estimated

Onboarded Source · confirmed vs estimated

Acquisitions

Deals progressed by month

Strategy split

Recent progressed deals

Sales Funnel

Leads booked over time

Pipeline Funnel

Recent leads

Marketing Overview

Where leads come from

Reach by channel

Channel summary

Link clicks → booking · GA4

Ad Performance

Full Ad Breakdown · according to UTMs

Demographics

Reach by age × gender

Reach share by gender

CTR by demographic

Spend by age × gender

YouTube Overview

Total channel views

Subscribers gained

Views split

Head-to-head

YouTube · Long-form

Views over time

3 most recent · views & likes

YouTube · Short-form

Views over time

3 most recent · views & likes

Audience & discovery

Age & gender

Traffic sources

Top countries

New vs returning

Instagram Overview

Reach over time

Engagement over time

Reach split

Head-to-head

Instagram · Reels

5 most recent reels · views & likes

Instagram · Posts

5 most recent posts · views & likes